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Six months into this "new reality", we're all realizing that hoping for the best isn't working. Neither is keeping in our business in a holding pattern until the holy grail vaccine arrives.
We need to adapt to an ever changing marketplace and equip ourselves for whatever the future may bring.
Here are the top five reasons why outsourced marketing is worth considering for your business:
1. Strategy vs. Tactics
In-house marketing teams are often mired in the day-to-day, slogging through to do lists and blasting out campaigns - they are focused on the "what" at the expense of the "why". It may be that you have one junior person handling marketing or even that it is managed off the side of someone's desk. It can be tough, especially for teams that are stretched, to take a moment to step back and look at the overall strategy. A marketing agency or managed service provider can help by offering a strategic perspective and keeping a team focused on the big goals.
2. Scalability
None of us thought this is what 2020 would look liked and we certainly don't have any better idea re: 2021 and beyond. Under normal circumstances marketing teams are often challenged with needing a new skillset, and not having enough work to justify a full-time employee. Outsourcing can be a great way to bridge that gap. The ability to scale up and down is critical to today's landscape and outsourced marketing allows you the flexibility of adding expertise when and where you need it.
3. Insights & Innovation
Hands down, the biggest benefit to bringing in an outside team or consultant is the exposure to a variety of industries and trends. Like anything else, marketers can end up in a rut. We are so focused on one brand or product for so long that it becomes challenging to develop new, engaging ideas. Outsourcing is a great way to break out of this rut with fresh ideas and fresh perspective. Don't think that the healthcare community couldn't learn a thing or two from hospitality, and vice versa, but how would they ever have the opportunity?
4. Efficiency
Allowing your business's marketing efforts to be led by an expert in the field frees up your time to focus on what you do best. Marketers know the ins and outs of various marketing channels. They have access to insights and data that you otherwise wouldn't and have a wide variety of resources at their fingertips. An agency or managed service provider can often deliver more for less than an in-house role.
5. Reduced Load
Days are short and the to do lists are long. In-house marketing roles often require direction and supervision from management, which can take you away from important tasks. Outsourcing reduces this load on business owners and can prevent burnout in employees who are over taxed.
Bold Ink Strategy is a marketing agency with a customer-first approach. We seek to understand who you are as a business, who your ideal customer is seeking, and to pair those with brand and communications efforts that attract customers while remaining authentic to you. We believe that being true, and living and breathing your authentic brand attracts the right customers and has staying power.