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WHAT IS A
FRACTIONAL
CMO?

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A fractional CMO is an outsourced senior marketing executive and leader who works part-time for your business to provide advisory services, set marketing strategy and guide your team's execution. A fractional CMO takes on all that a salaried CMO would - from establishing KPIs to working with the leadership team on high level businesses goals to leading and mentoring a marketing team - but with a smaller time commitment.

SOUND FAMILIAR?

  • You're focused on running your business. Marketing often falls to the bottom of the priority list.

  • Your marketing efforts feel scattered and aren't yielding results. You don't have a strategy or plan and marketing decisions often feel like best guesses.

  • You're trying to do your marketing yourself and it is taking WAY too much time.

  • You're either paying a senior salary for someone to execute or you're paying a junior team member to set strategy.

  • Your team is struggling. Whether you have one marketing coordinator or a team of a few, they are floundering without leadership/mentorship.

MEET YOUR FRACTIONAL CMO

Lindsey Turner Fractional CMO

LINDSEY TURNER

  • I strongly believe that marketing's role is to be the voice of the customer across an entire business

  • I get fired up about big ideas and lofty goals

  • I believe in empowering teams through understanding how their efforts align with and contribute to overarching business goals

  • I'm passionate about supporting CEOs and mentoring and coaching people

  • I have worked across a wide variety of industries from hospitality to healthcare

  • Authenticity, integrity and community are most important to me

HOW I CAN HELP

  • Cost: You pay for what you need. You get a senior level strategist for just the amount of time that you need me.

  • Strategy: Marketing strategy is what I do. It's what I'm good at. You focus on your strengths and let me take marketing off your plate.

  • Perspective: Working across a variety of industries and with all different companies, means I bring new and fresh ideas to the table.

Want to chat about your company's marketing and how I can help?

"Our working relationship with Bold Ink has been enormously beneficial to our business. Lindsey has helped us understand our customers better and craft our message and our offering to fit their needs. Bold Ink has been with us through numerous challenges and has been integral to helping find our success." 

BRIAN ROTH, CEO, SOLARMASS ENERGY LTD.

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