Fractional CMO for mission-driven teams.

A Fractional CMO is a senior marketing executive who works with your organization on a part-time or project basis. They provide strategic leadership, oversee marketing efforts, and help drive results without the cost of hiring a full-time Chief Marketing Officer.

At Bold Ink, we offer:Flexibility: You get the expertise of a seasoned marketing executive on your terms, paying only for what you need.Cost-Effectiveness: Avoid the expense of a full-time hire while gaining senior-level guidance.Actionable Insights: Our strategies are data-driven and designed to deliver measurable results.Tailored Solutions: We customize our approach to meet your organization's unique goals and challenges.

Here’s what you can expect:Assessment: We start by understanding your current marketing challenges and overall objectives.Strategic Roadmap: We create a tailored plan that aligns with your goals and focuses on high-impact initiatives.Execution & Leadership: We work alongside your team or manage campaigns directly to ensure seamless execution.Review & Optimize: As your marketing evolves, we continuously assess performance and refine strategies to maximize results.

Our services are ideal for:Startups and small organizations that need strategic marketing leadership but can’t justify a full-time CMO.Growing organizations looking to scale their marketing efforts.Established businesses that need expert guidance to optimize campaigns, manage teams, or achieve specific KPIs.

We offer five tailored packages to meet a variety of needs:The Audit: For organizations seeking a one-time evaluation of their marketing efforts.The Mentor: For organizations with junior marketing team members who need guidance.The Advisor: For teams that need a strategic sounding board.The Architect: For teams ready to scale with a strategic leader.The Executive: For established organizations requiring full marketing leadership. If you’re unsure which package is the best fit, let's connect!

The time commitment varies based on the level of ownership and impact your business requires. For example:The Advisor provides strategic guidance and acts as a sounding board, requiring fewer hours each month.The Architect takes a more active role in developing and managing your marketing strategy, with a moderate time investment.The Executive assumes full responsibility for all marketing functions, dedicating significant time to leadership, execution, and collaboration at the executive level. Each package includes a flexible range of hours tailored to your specific needs, ensuring the focus remains on delivering results and driving impact.

Absolutely! We can provide leadership, mentorship, and strategic direction to your in-house team, ensuring they have the tools and guidance needed to succeed.

Our experience spans tourism and hospitality, healthcare, economic development and community services. Most of our clients are purpose-driven organizations: First Nations and Indigenous organizations, non-profits and charities, and social enterprises.

Yes. We look at how your team works and find the tasks where AI saves real time, such as first drafts, research, reporting and social content. Then we set up simple workflows and guidelines and train your staff to use them with confidence. A person stays responsible for anything that goes out under your name.

It’s simple! Book a discovery call with us to discuss your business goals and challenges. We’ll recommend the best package for your needs and outline the next steps to get started.Book a Discovery Call