Bold Ideas, Insights & Inspiration for Impactful Marketing

It starts with listening. Every community is different, and no one-size-fits-all strategy applies. We’ve learned to co-create rather than impose, to value tradition as much as innovation, and to build trust first. Respect is the foundation of meaningful marketing.

What to consider when developing a brand story in an indigenous context.

ICAN sought an identity that was simple, bold, rooted in relationships, progressive, fun & playful.

Huuayaht First Nation needed a brand that both respected their culture and positioned them accurately for their target audience.