Bold Ideas, Insights & Inspiration for Impactful Marketing

The top five reasons why outsourced marketing is worth considering for your business.

Why founders need to hold the keys to their own data, systems, and IP — no matter who they hire.

Huuayaht First Nation needed a brand that both respected their culture and positioned them accurately for their target audience.

It starts with listening. Every community is different, and no one-size-fits-all strategy applies. We’ve learned to co-create rather than impose, to value tradition as much as innovation, and to build trust first. Respect is the foundation of meaningful marketing.

A Fractional CMO (Chief Marketing Officer) is a senior-level marketing strategist you bring on part-time to lead your marketing efforts without the full-time cost. It’s an ideal solution for growing businesses that need expert direction but aren’t ready to hire a full-time executive. With a Fractional CMO, you get top-tier strategy, team leadership, and performance oversight—tailored to your business stage and goals.

Starting any new business is exciting! We don’t want to think about the reality that only 10% of startups succeed. How do you ensure you are one of the 10% with your new food product? To stand out in a crowded market and build a loyal customer base, effective marketing is crucial.

In the whirlwind world of small business, marketing can often feel like navigating a maze. Limited resources and fierce competition make it easy to stumble into pitfalls that can hinder growth and success. However, by recognizing and avoiding common mistakes, small businesses can maximize their marketing efforts and carve out a path to success. Let's explore the top five mistakes that small businesses often make in marketing.

In today's competitive healthcare landscape, marketing plays a pivotal role in attracting patients and establishing your private clinic's reputation. While it can be difficult to wrap your head around “selling” your services in a public healthcare landscape, with the rising demand for private healthcare services in Canada, effective marketing strategies are essential to stand out and thrive.

Being agile in your business is the key to staying afloat and the easiest way to do that is with a flexible workforce.

ICAN sought an identity that was simple, bold, rooted in relationships, progressive, fun & playful.